X-CHANGE SQUARE PROGRAM
DAY 1 [29TH April 2026]
10.00 – 10.45 Hrs.
Beyond Tenancy: A Regional Insights On the Evolving Role of Venues” – Panel 1
- Michael Kruppe, CEO/GM SNIEC
- Ryan Adrian, Managing Director, NICE
- Pittiphatr Buri, CEO Bhiraj Buri Group
- Janz Ng, Acting Senior Director, Partnership & Sales, RWS
- Winne Lim, GM, Business Development, MITEC
- Moderator – Khoo Yew Jin
English
11.00 - 11.30 Hrs.
Understanding What Exhibition Marketing is All About? – Keynote 1
- Ben Veechai, Consultant, BVM Consulting
English
11. 45 – 12.15 Hrs.
Effective Exhibition Project Planning & Management – How to get it done right? – Keynote 2
- Rose Chitanuwat, Regional Portfolio Director, Informa
English
13.00 – 13.30 Hrs.
How AI can help your marketing promotions? – From generative contents to Real Time Analytics -Keynote 3
- Daniel G Tjian, Managing Director, Gevme
English
13.45 – 14.15 Hrs.
How to Plan and Execute Project Budgets Successfully – Keynote 4
English
14.30 – 15.00 Hrs.
How to Run Effective “Business Matching Program” in your events? – Keynote 5
- Maynatthapa Pothong, Buyer/Database Manager, IMPACT Exhibition Management Co., Ltd.
English
15.15 – 15.45 Hrs.
How to Plan and Execute Project Budgets Successfully – Keynote 4
- Panada Kongma, Vice President of Business, VNU Asia Pacific
English
16.00 – 16.45 Hrs.
Understanding Consumer Show Trends & Challenges in Thailand – Panel 2
- Moderator – Sarnit Karunyavanij
English
X-CHANGE SQUARE PROGRAM
DAY 2 [30TH April 2026]
10.00 – 10.30 Hrs.
What’s in a Floorplan? … Maximize Your Returns (Keynote 7)
- Pravit Sribanditmongkol, Advisor, Kingsmen C.M.T.I. Public Company Limited
English
10.45 - 11.15 Hrs.
Optimizing Trade Show Freight Forwarding To Deliver Show Success (Keynote 8)
- Naz Yusoff, Business Development Director, DSV
English
11. 30 – 12.15 Hrs.
How To Meet Exhibition Logistics Challenges & Pain Points? (FireChat 1)
- Ghazali Saad, Regional Road Logistics Expo + Events Manager (Asia-Pacific), Kuehne + Nagel (Asia Pacific) Management Pte. Ltd
- Suthichai, Regional Director, APT Showfreight Group
English
13.00 – 13.30 Hrs.
Multiple Activities in your show – Best Practices to Manage Noise Disturbances (Keynote 9)
English
13.45 – 14.15 Hrs.
Big Show On-Site Operation Best Practices- Perspectives from an Operation Director (Keynote 10)
- Jasmine Hoo, Operation Director, Koelnmesse mited
English
14.30 – 15.00 Hrs.
Special Booth Construction Designs – Visual Appeal, Brand Engagement, Colours and Layouts To Attract Visitors (Keynote 11)
- Award designer Contractor (Winner and Presenter at GED)
English
15.15 – 16.15 Hrs.
“Powerful Presentation” Training Workshop to Improve your presentation skills (Workshop 1)
- Kru Fon, Owner of Pronality Academy
English